Nike Skin
Analyzed Nike's visual identity and brand perceptions, conducted user research on skincare routines, and used both to design a speculative performance-driven skincare product line.
Details
Project Type
Branding | Independent Study
Duration
Spring 2023 | 8 weeks
Tools
Adobe Dimension, Figma, Indesign, User Research, Photography
Getting Started
What do the users need?
What do the users need?
To understand the user group, 60 survey responses were gathered from gyms, athletes, and skincare and fitness enthusiasts.
To understand the user group, 60 survey responses were gathered from gyms, athletes, and skincare and fitness enthusiasts.
To understand Nike, interviewed Nike Inc.'s Jae Hyun Lyu, senior designer @ Nike.
Based on interviews, content research, and survey results, I synthesized user personas to represent the targeted audience of Nike Skin.
The Concept
Simplicity and Portability.
A labeled simple multi-step routine. Packaging utilizes numbered system with distinct colors. Products ranging from 1.0 to 2.0 are for daily morning and night use, while 2.0 to 3.0 offer skincare and outdoor protection, to be washed off at day's end.
Why this system?
01 Clarity
Simplifies skincare for athletes with numbered, color-coded packaging, reducing confusion about product usage and removal.
02 Efficiency
Streamlines skincare regimen by categorizing products by purpose and usage time, saving athletes time and effort.
03 Expandable Design
Decimal-based system allows for easy integration of new skincare or makeup products, providing athletes with options without complicating the packaging.
The Products.
Iconic to Nike's shoebox.
Outdoor Campaign
The outdoor campaign showcases the products in action during sports activities to highlight this feature.
Studio Campaign
Adopting Nike's impactful studio campaigns, featuring the products being used in action.
Selling the Idea
Physical Marketing
Iconic poster clusters. To reinforce the brand identity of Nike Skin, poster clusters are created and showcased in public areas.
Selling the Idea
Digital Marketing
Highlighting the decimal routine. Promoting the innovation of this product line by showcasing the decimal system on social media.
Selling the Idea
AI Generated Campaigns.
UI / UX Design
Purchasing Nike Skin.
Landing
Brief overview of Nike Skin using Nike's original minimalist website user interface.
Explore
Users are introduced to the vision of a simple multi-step skincare routine for athletes.
Shop
Users can browse and buy products tailored to their needs, as well as purchase a starter set.
Product
Upon selecting a particular product, users can access more information about the intended use and benefits of the skincare item.
Heysu Oh
Last Updated : Nov 2024