Project Type
Branding, Independent Study
Tools
Adobe Dimension, Figma, Indesign, User Research, Photography
Duration
Spring 2023, 8 weeks.
*The ideas within the project are purely conceptual and have not been actually implemented by Nike.
Getting Started
User Research.
The Concept
Simplicity and Portability.
To understand the user group, 60 survey responses were gathered from gyms, athletes, and skincare and fitness enthusiasts.
"Nike's goal is to bring innovation at speed. Our founder's idea allows us to explore and take risks."
To understand Nike, interviewed Nike Inc.'s Jae Hyun Lyu, senior designer @ Nike.
"To me, Nike is a lifestyle. I fully stand by our slogan 'Just Do It'. As a human we grow by failures and every failure is one step closer to achieving your dream. "
Based on interviews, content research, and survey results, I synthesized user personas to represent the targeted audience of Nike Skin.
Nike's brand attributes.
Health
Wellness
Personalized
Lifestyle
Expand Human Potential
Authentic
Iconic
Kosas & Glossier brand attributes.
Comfort
Easy
Quick
Portable
A labeled simple multi-step routine. Packaging utilizes numbered system with distinct colors. Products ranging from 1.0 to 2.0 are for daily morning and night use, while 2.0 to 3.0 offer skincare and outdoor protection, to be washed off at day's end.
Why this system?
01. Clarity
Simplifies skincare for athletes with numbered, color-coded packaging, reducing confusion about product usage and removal.
02. Efficiency
Streamlines skincare regimen by categorizing products by purpose and usage time, saving athletes time and effort.
03. Expandable Design
Decimal-based system allows for easy integration of new skincare or makeup products, providing athletes with options without complicating the packaging.
The Concept
The Products.
Nike Skin.
Nike Skin.
Analyzed Nike's visual identity and brand perceptions, conducted user research on skincare routines, and used both to design a speculative performance-driven skincare product line.
Analyzed Nike's visual identity and brand perceptions, conducted user research on skincare routines, and used both to design a speculative performance-driven skincare product line.
Project Type
Branding, Independent Study
Tools
Adobe Dimension, Figma, Indesign, User Research, Photography
Duration
Spring 2023, 8 weeks.
*The ideas within the project are purely conceptual and have not been actually implemented by Nike.
Getting Started
What do the users need?
To understand the user group, 60 survey responses were gathered from gyms, athletes, and skincare and fitness enthusiasts.
To understand Nike, interviewed Nike Inc.'s Jae Hyun Lyu, senior designer @ Nike.
"Nike's goal is to bring innovation at speed. Our founder's idea allows us to explore and take risks."
"To me, Nike is a lifestyle. I fully stand by our slogan 'Just Do It'. As a human we grow by failures and every failure is one step closer to achieving your dream. "
Based on interviews, content research, and survey results, I synthesized user personas to represent the targeted audience of Nike Skin.
Nike's brand attributes.
Health
Wellness
Personalized
Lifestyle
Innovation
Minimalistic
Iconic
Expand Human Potential
Unstoppable
Authentic
Personality
Kosas & Glossier brand attributes.
Clean Beauty
Comfort
Easy
Quick
Portable
Revealing
More than Makeup
Skincare
Next Level
Expressing
Divergent
The Concept
Simplicity and Portability.
A labeled simple multi-step routine. Packaging utilizes numbered system with distinct colors. Products ranging from 1.0 to 2.0 are for daily morning and night use, while 2.0 to 3.0 offer skincare and outdoor protection, to be washed off at day's end.
Why this system?
01. Clarity
Simplifies skincare for athletes with numbered, color-coded packaging, reducing confusion about product usage and removal.
01. Clarity
Simplifies skincare for athletes with numbered, color-coded packaging, reducing confusion about product usage and removal.
02. Efficiency
Streamlines skincare regimen by categorizing products by purpose and usage time, saving athletes time and effort.
02. Efficiency
Streamlines skincare regimen by categorizing products by purpose and usage time, saving athletes time and effort.
03. Expandable Design
Decimal-based system allows for easy integration of new skincare or makeup products, providing athletes with options without complicating the packaging.
03. Expandable Design
Decimal-based system allows for easy integration of new skincare or makeup products, providing athletes with options without complicating the packaging.
Outdoor Campaign.
The outdoor campaign showcases the products in action during sports activities to highlight this feature.
Studio Campaign.
Adopting Nike's impactful studio campaigns, featuring the products being used in action.
Selling the Idea
Physical Promotional Material.
Selling the Idea
Digital Promotional Material.
Explorations
AI Generated Campaigns.
The Concept
The Products.
Iconic to Nike's shoebox.
Iconic to Nike's shoebox.
Portable essentials.
Portable essentials.
Outdoor Campaign.
The outdoor campaign showcases the products in action during sports activities to highlight this feature.
Studio Campaign.
Adopting Nike's impactful studio campaigns, featuring the products being used in action.
Studio Campaign.
Adopting Nike's impactful studio campaigns, featuring the products being used in action.
Selling the Idea
Physical Promotional Material.
Iconic poster clusters. To reinforce the brand identity of Nike Skin, poster clusters are created and showcased in public areas.
Iconic poster clusters. To reinforce the brand identity of Nike Skin, poster clusters are created and showcased in public areas.
Selling the Idea
Digital Promotional Material.
Highlighting the decimal routine. Promoting the innovation of this product line by showcasing the decimal system on social media.
Highlighting the decimal routine. Promoting the innovation of this product line by showcasing the decimal system on social media.
Explorations
AI Generated Campaigns.
Human to AI to AI conversations.
Human to AI to AI conversations.
Raw AI generated images. Prior to photo treatment.
Raw AI generated images. Prior to photo treatment.
Resulting in Nike Skin Campaigns. Adding in taglines, photo treatment, products.
Resulting in Nike Skin Campaigns. Adding in taglines, photo treatment, products.
UI / UX
Purchasing Nike Skin.
UI / UX
Purchasing Nike Skin.
Landing.
Landing.
Brief overview of Nike Skin using Nike's original minimalist website user interface.
Brief overview of Nike Skin using Nike's original minimalist website user interface.
Explore.
Users are introduced to the NIKE SKIN vision of a simple multi-step skincare routine for athletes.
Shop.
Users can browse and buy products tailored to their needs, as well as purchase a starter set.
Product.
Upon selecting a particular product, users can access more information about the intended use and benefits of the skincare item.
Explore.
Users are introduced to the NIKE SKIN vision of a simple multi-step skincare routine for athletes.
Shop.
Users can browse and buy products tailored to their needs, as well as purchase a starter set.
Product.
Upon selecting a particular product, users can access more information about the intended use and benefits of the skincare item.
Hey.