Nike Skin.

Analyzed Nike's visual identity and brand perceptions, conducted user research on skincare routines, and used both to design a speculative performance-driven skincare product line.

Tools

Adobe Dimension, Figma, Indesign, User Research, Photography

Project Type

Branding, Independent Study

Duration

Spring 2023, 8 weeks.

Getting Started

User Research.

To understand the user group, 60 survey responses were gathered from gyms, athletes, and skincare and fitness enthusiasts.

To understand Nike, interviewed Nike Inc.'s Jae Hyun Lyu, senior designer @ Nike.

"Nike's goal is to bring innovation at speed. Our founder's idea allows us to explore and take risks."

"To me, Nike is a lifestyle. I fully stand by our slogan 'Just Do It'. As a human we grow by failures and every failure is one step closer to achieving your dream. "

Getting Started

What do the users need?

Based on interviews, content research, and survey results, I synthesized user personas to represent the targeted audience of Nike Skin.

Nike's brand attributes.

Health

Wellness

Personalized

Lifestyle

Innovation

Minimalistic

Iconic

Expand Human Potential

Unstoppable

Authentic

Personality

Kosas & Glossier brand attributes.

Clean Beauty

Comfort

Easy

Quick

Portable

Revealing

More than Makeup

Skincare

Next Level

Expressing

Divergent

The Concept

Simplicity and Portability.

A labeled simple multi-step routine. Packaging utilizes numbered system with distinct colors. Products ranging from 1.0 to 2.0 are for daily morning and night use, while 2.0 to 3.0 offer skincare and outdoor protection, to be washed off at day's end.

Why this system?

01. Clarity

Simplifies skincare for athletes with numbered, color-coded packaging, reducing confusion about product usage and removal.

01. Clarity

Simplifies skincare for athletes with numbered, color-coded packaging, reducing confusion about product usage and removal.

02. Efficiency


Streamlines skincare regimen by categorizing products by purpose and usage time, saving athletes time and effort.

02. Efficiency


Streamlines skincare regimen by categorizing products by purpose and usage time, saving athletes time and effort.

03. Expandable Design

Decimal-based system allows for easy integration of new skincare or makeup products, providing athletes with options without complicating the packaging.

03. Expandable Design

Decimal-based system allows for easy integration of new skincare or makeup products, providing athletes with options without complicating the packaging.

The Concept

The Products.

Iconic to Nike's shoebox.

Portable essentials.

Outdoor Campaign.

Presenting its versatility for indoor and outdoor use, especially during exercise. The outdoor campaign showcases the products in action during sports activities to highlight this feature.

Studio Campaign.

Adopting Nike's impactful studio campaigns, featuring the products being used in action.

Selling the Idea

Physical Promotional Material.

Iconic poster clusters. To reinforce the brand identity of Nike Skin, poster clusters are created and showcased in public areas.

Selling the Idea

Digital Promotional Material.

Highlighting the decimal routine. Promoting the innovation of this product line by showcasing the decimal system on social media.

Explorations

AI Generated Campaigns.

Human to AI to AI conversations.

Raw AI generated images. Prior to photo treatment.

Resulting in Nike Skin Campaigns. Adding in taglines, photo treatment, products.

UI / UX

Purchasing Nike Skin.

Home page. Brief overview of Nike Skin using Nike's original minimalist website user interface.

Explore page. Users are introduced to the NIKE SKIN vision of a simple multi-step skincare routine for athletes.

Shop. Users can browse and buy products tailored to their needs, as well as purchase a starter set.

Product Information. Upon selecting a particular product, users can access more information about the intended use and benefits of the skincare item.

Redesigning an established and powerful brand such as Nike to include a new skincare launch was an exciting project for me. It allowed me to apply the knowledge I gained from both my human-computer interaction (HCI) and design courses, starting with conducting thorough user research to creating a site map for the launch.

Special thanks to Daphne