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Nike Skin
Analyzed Nike's visual identity and brand perceptions, conducted user research on skincare routines, and used both to design a speculative performance-driven skincare product line.
The concepts in this project are entirely hypothetical and are neither implemented by nor affiliated with Nike.
Analyzed Nike's visual identity and brand perceptions, conducted user research on skincare routines, and used both to design a speculative performance-driven skincare product line.
The concepts in this project are entirely hypothetical and are neither implemented by nor affiliated with Nike.
Information
Information
Details
Project Type
Project Type
Branding | Independent Study
Branding | Independent Study
Duration
Duration
Spring 2023 | 8 weeks
Spring 2023 | 8 weeks
Tools
Tools
Adobe Dimension, Figma, Indesign, User Research, Photography
Adobe Dimension, Figma, Indesign, User Research, Photography
Information
Details
Project Type
Branding | Independent Study
Duration
Spring 2023 | 8 weeks
Tools
Adobe Dimension, Figma, Indesign, User Research, Photography
Getting Started
Getting Started
To understand the user group, 60 survey responses were gathered from gyms, athletes, and skincare and fitness enthusiasts.
What do the users need?
What do the users need?
What do the users need?
Getting Started
To understand the user group, 60 survey responses were gathered from gyms, athletes, and skincare and fitness enthusiasts.
To understand the user group, 60 survey responses were gathered from gyms, athletes, and skincare and fitness enthusiasts.
To understand the user group, 60 survey responses were gathered from gyms, athletes, and skincare and fitness enthusiasts.
What do the users need?
Vision Pro hand set up —> ASL hand set up
Vision Pro hand set up —> ASL hand set up
To understand Nike, interviewed Nike Inc.'s Jae Hyun Lyu, senior designer @ Nike.
To understand Nike, interviewed Nike Inc.'s Jae Hyun Lyu, senior designer @ Nike.
Based on interviews, content research, and survey results, I synthesized user personas to represent the targeted audience of Nike Skin.
Based on interviews, content research, and survey results, I synthesized user personas to represent the targeted audience of Nike Skin.
Nike vs. Currently Leading Skincare-Based Makeup Brand Attributes
Nike vs. Currently Leading Skincare-Based Makeup Brand Attributes
Simplicity and portability.
Simplicity and portability.
Simplicity and portability.
The Concept
The Concept
A labeled simple multi-step routine. Packaging utilizes numbered system with distinct colors. Products ranging from 1.0 to 2.0 are for daily morning and night use, while 2.0 to 3.0 offer skincare and outdoor protection, to be washed off at day's end.
Getting Started
A labeled simple multi-step routine. Packaging utilizes numbered system with distinct colors. Products ranging from 1.0 to 2.0 are for daily morning and night use, while 2.0 to 3.0 offer skincare and outdoor protection, to be washed off at day's end.
A labeled simple multi-step routine. Packaging utilizes numbered system with distinct colors. Products ranging from 1.0 to 2.0 are for daily morning and night use, while 2.0 to 3.0 offer skincare and outdoor protection, to be washed off at day's end.
A labeled simple multi-step routine. Packaging utilizes numbered system with distinct colors. Products ranging from 1.0 to 2.0 are for daily morning and night use, while 2.0 to 3.0 offer skincare and outdoor protection, to be washed off at day's end.
Why this system?
Why this system?
Simplifies skincare for athletes with numbered, color-coded packaging, reducing confusion about product usage and removal.
01 Clarity
01 Clarity
01 Clarity
Why this system?
Simplifies skincare for athletes with numbered, color-coded packaging, reducing confusion about product usage and removal.
Simplifies skincare for athletes with numbered, color-coded packaging, reducing confusion about product usage and removal.
Simplifies skincare for athletes with numbered, color-coded packaging, reducing confusion about product usage and removal.
01 Clarity
Streamlines skincare regimen by categorizing products by purpose and usage time, saving athletes time and effort.
02 Efficency
02 Efficiency
02 Efficiency
Streamlines skincare regimen by categorizing products by purpose and usage time, saving athletes time and effort.
Streamlines skincare regimen by categorizing products by purpose and usage time, saving athletes time and effort.
Streamlines skincare regimen by categorizing products by purpose and usage time, saving athletes time and effort.
02 Efficency
Decimal-based system allows for easy integration of new skincare or makeup products, providing athletes with options without complicating the packaging.
03 Expandable Design
03 Expandable Design
03 Expandable Design
Decimal-based system allows for easy integration of new skincare or makeup products, providing athletes with options without complicating the packaging.
Decimal-based system allows for easy integration of new skincare or makeup products, providing athletes with options without complicating the packaging.
Decimal-based system allows for easy integration of new skincare or makeup products, providing athletes with options without complicating the packaging.
03 Expandable Design
Iconic to Nike's shoebox.
Iconic to Nike's shoebox.
Iconic to Nike's shoebox.
Campaigns
Campaigns
The outdoor campaign showcases the products in action during sports activities to highlight this feature.
Outdoor
Outdoor
Outdoor
Campaigns
The outdoor campaign showcases the products in action during sports activities to highlight this feature.
The outdoor campaign showcases the products in action during sports activities to highlight this feature.
The outdoor campaign showcases the products in action during sports activities to highlight this feature.
Outdoor
Adopting Nike's impactful studio campaigns, featuring the products being used in action.
Studio
Outdoor
Studio
Campaigns
Adopting Nike's impactful studio campaigns, featuring the products being used in action.
Adopting Nike's impactful studio campaigns, featuring the products being used in action.
Adopting Nike's impactful studio campaigns, featuring the products being used in action.
Studio
Selling the Idea
Selling the Idea
Iconic poster clusters. To reinforce the brand identity of Nike Skin, poster clusters are created and showcased in public areas.
Physical Marketing
Physical Marketing
Physical Marketing
Selling the Idea
Iconic poster clusters. To reinforce the brand identity of Nike Skin, poster clusters are created and showcased in public areas.
Iconic poster clusters. To reinforce the brand identity of Nike Skin, poster clusters are created and showcased in public areas.
Iconic poster clusters. To reinforce the brand identity of Nike Skin, poster clusters are created and showcased in public areas,
Physical Marketing
Highlighting the decimal routine. Promoting the innovation of this product line by showcasing the decimal system on social media.
Digital Marketing
Digital Marketing
Digital Marketing
Highlighting the decimal routine. Promoting the innovation of this product line by showcasing the decimal system on social media.
Highlighting the decimal routine. Promoting the innovation of this product line by showcasing the decimal system on social media.
Highlighting the decimal routine. Promoting the innovation of this product line by showcasing the decimal system on social media.
Digital Marketing
Purchasing Nike Skin.
Purchasing Nike Skin.
Purchasing Nike Skin.
Nike Skin Website [1]
Nike Skin Website [1]
Brief overview of Nike Skin using Nike's original minimalist website user interface.
Landing
Landing
Landing
Nike Skin Website [1]
Brief overview of Nike Skin using Nike's original minimalist website user interface.
Brief overview of Nike Skin using Nike's original minimalist website user interface.
Brief overview of Nike Skin using Nike's original minimalist website user interface.
Landing
[2]
[2]
Users are introduced to the vision of a simple multi-step skincare routine for athletes.
Explore
Explore
Explore
[2]
Users are introduced to the vision of a simple multi-step skincare routine for athletes.
Users are introduced to the vision of a simple multi-step skincare routine for athletes.
Users are introduced to the vision of a simple multi-step skincare routine for athletes.
Explore
[3]
[3]
Users can browse and buy products tailored to their needs, as well as purchase a starter set.
Shop
Shop
Shop
[3]
Users can browse and buy products tailored to their needs, as well as purchase a starter set.
Users can browse and buy products tailored to their needs, as well as purchase a starter set.
Users can browse and buy products tailored to their needs, as well as purchase a starter set.
Shop
[4]
[4]
Users can browse and buy products tailored to their needs, as well as purchase a starter set.
Shop
Shop
Shop
[4]
Users can browse and buy products tailored to their needs, as well as purchase a starter set.
Users can browse and buy products tailored to their needs, as well as purchase a starter set.
Users can browse and buy products tailored to their needs, as well as purchase a starter set.
Shop
Heysu Oh
Last Updated : Nov 2024